What is MSRP?

Man Using Tablet

You’re looking for your next car, and there’s something you’ve noticed listed at every Gretna dealership on every new vehicle. It’s the MSRP. What is MSRP? It is the Manufacturer’s Suggested Retail Price, but knowing what it stands for is not the same as fully understanding MSRP, meaning you should fully understand how it impacts what you actually pay for your car. So, let’s take a closer look at what the MSRP means to you. And we’ll do a MSRP vs. invoice comparison.

What is the MSRP Meaning?

So, what is MSRP, and what does it mean to you? We’ve broken it down below:

  • It is the price suggested, not required. And the manufacturer, not the dealership, sets the MSRP, meaning it should be consistent across all dealerships.
  • Each make, model, and type of vehicle a manufacturer makes will have its own MSRP.
  • The MSRP can be found on the manufacturer’s website and is sometimes displayed on the dealer’s website.
  • You can use the MSRP to negotiate a price with the dealer.
  • The MSRP is the starting price for the base trim and does not account for upgrades and added features.
  • The MSRP is the suggested price by the manufacturer. The dealer is not bound to it.
  • The price the dealership pays the manufacturer can impact the final price of the car, as the dealership needs to make a profit.
  • A popular car that is high in demand will be sold for a higher price than one that is not in high demand. So, a vehicle may end up being sold for a higher or lower price than the MSRP.

MSRP vs. Invoice Price

We hear a lot of discussion among Marrero drivers regarding the MSRP vs. invoice price. Some folks are under the impression that these terms mean the same thing, which isn’t the case. The invoice price is the price the dealer has to pay the manufacturer. On the other hand, the price that the manufacturer suggests the retailer sells the car for is the MSRP, meaning it is the higher price so that the dealer can make a profit. 

Check Out the Great New Cars at Leson Chevrolet Company, Inc. of Harvey

The cars here at Leson Chevrolet Company, Inc. are all reasonably priced, regardless of the MSRP. While you’re here, make sure to check out our new vehicle specials. Our dealership is conveniently located near Belle Chasse. We’re here to help, so contact us today!

More from Leson Chevrolet Company, Inc.

  • 2022 Chevy Equinox Towing Capacity

      The new Chevy Equinox is packed to the brim with standard safety features and luxurious interior amenities, but what is the Chevy Equinox towing capacity? When properly equipped, the 2022 Chevy Equinox towing capacity reaches up to 1,500 pounds, so taking family road trips or towing your boat to the lake will be no…

  • 2022 Chevy Equinox Interior

      Are you looking for a compact SUV that will wow your passengers as soon as they climb inside? Look no further than the 2022 Chevy Equinox interior. Featuring a wealth of standard tech features and a plethora of cargo space, the 2022 Chevrolet Equinox is worth getting excited about. Explore the details of the…

  • 2022 Chevrolet Silverado 1500 Configurations

    Our Gretna customers like to have options. Fortunately, the newChevrolet Silverado 1500 gives you plenty. There will be no fewer than nine different 2022 Chevrolet Silverado 1500 configurations to choose from when it arrives this spring. Let’s take a closer look at the Chevy Silverado 1500 trim levels below.  Contact UsView Our Inventory 2022 Chevrolet…

Search
Contact

Contact Us

Main 504-867-6852 Sales 504-867-6852
1501 Westbank Expy
Harvey, LA 70058
Garage

Garage

Your garage is empty.
Save some vehicles to get started!
Chat
Search
Contact Us

Contact Us

Main 504-867-6852 Sales 504-867-6852
1501 Westbank Expy
Harvey, LA 70058
Garage

Garage

Your garage is empty.
Save some vehicles to get started!
Chat
Leson Chevrolet Company, Inc. 29.90488, -90.06572.